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Digital ad spending to hit Bt10 bn in 2017
MONDAY, AUGUST 29, 2016
AD SPENDING on digital media will reach Bt10 billion next year, encroaching on territory held by mainstream media such as television and newspapers, the Digital Advertising Association (Thailand) projects.
Telecom sector leads with Bt974m ad spending last year
MONDAY, APRIL 04, 2016
AS DIGITAL media play a significant role in marketing and communications, both international and local brands are allocating more advertising money to digital channels.
Spending on digital advertising forecast to soar by 23% this year
WEDNESDAY, MARCH 30, 2016
TOTAL SPENDING via digital media this year is estimated to pass Bt9.9 billion, up by 23 per cent, while the most popular online channels for brands and advertisers are Facebook and YouTube, followed by online display ads, according to the Digital Advertis
Digital ads 'no longer just an add-on feature'
MONDAY, OCTOBER 19, 2015
PUBLISHERS and advertisers will no longer be able to offer digital advertising as simply a complementary provision to traditional media in the near future, says Nielsen (Thailand), whose online-ad-measurement system is up and ready.
Digital channels take hold among advertisers
FRIDAY, AUGUST 28, 2015
Amid the economic downturn, advertisers have kept spending on digital media because these communication channels allow them to hit their targeted audiences with cost-effectiveness.
GTH sets up digital marketing agency
SUNDAY, JULY 19, 2015
GMM Tai Hub, the leading film and TV production house, has set up an online marketing agency and a public relations and marketing support unit to drive its growth in the digital era.
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